In late 2020, the founders of the Ukrainian startup Travel Fellow — a mobile app for independent travel around Ukrainian cities — reached out to me. The team was preparing the product for market launch and needed a specialist to

In 2021, the editorial team of the Ukrainian news outlet "Vezha" reached out to me, looking to improve reader engagement, adapt their content to their own needs, and grow their audience. What the editorial team set out to do: activate the

Until mid-2021, the Okulus dental clinic was on social media more for the sake of it — posts went out sporadically, with no systematic work on content. That meant a lot of untapped potential: great specialists, real results, but in

In 2021, the partners at Lviv Medical Center reached out to me looking for end-to-end social media management: creating medical content from scratch and setting up paid advertising on social platforms. At the time, the clinic's team was getting ready